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harnessing local talent in your community

Strategies for Finding and Retaining Employees in Your Community

July 20, 20243 min read

“There is no power for change greater than a community discovering what it cares about.” - Margaret J. Wheatley

Introduction:

Without a doubt, today's job market has become highly competitive. Finding and keeping employees becomes a real challenge. Even big corporations compete fiercely for top talent — what more small businesses, right?

But what if the best talent for your business is right in your backyard? Hiring locally can bring a lot of benefits not just to your business, but your community as well.

In this blog, we’ll explore the benefits of hiring locally and how you can create a supportive, non-toxic work environment to attract and retain these valuable employees.

local man and woman serving as employees in local restaurant

Why Hiring Locally is Win-Win

1. Building Community Connections

When you hire people from your community, you’re doing more than filling a position — you’re building stronger ties within your community.

How so?

Local employees care about the community because they live there, too, especially if you offer solutions directly for community needs. This means they’re more likely to be engaged and invested in the success of your business and the area.

2. Lower Turnover Rates

Local employees are less likely to leave for a job that requires moving. High turnover is a nightmare — it’s costly, time-consuming, and disruptive. The more they stay, the more you save money on recruiting, hiring, and training new people. Plus, people who are settled in their community often have better support systems, which can help them perform better at work.

3. Better Company Culture

Having employees who share a common background can create a more unified and positive company culture. When people have similar experiences and values, they work together more smoothly and communicate better.

Plus, having them in the same community means shorter commutes.

Less stress more time for their personal lives, and often, a better mood at work. In tough situations like bad weather or emergencies, local employees can get to work more easily so your business can still run smoothly.  

How to Find Local Talent

  • Use local job boards and social media.

  • Partner with schools and colleges to connect you with eager, young talents.

  • Go to local job fairs, festivals, and other community events.

  • Encourage employee referrals.

The Importance of a Non-Toxic Work Environment

group happy teammates discussing business ideas

Toxic workplaces — where there’s poor communication, lack of trust, and unhealthy competition — drive away talented employees and can harm your business’s reputation. Here’s what you should do to avoid having these in your business. 

1. Address Issues Quickly

Don’t let problems fester. Address conflicts and grievances promptly and fairly. Make sure employees know how to report issues and that their concerns will be taken seriously, and again, fairly. 

2. Promote Respect and Inclusivity

Ensure that all employees are treated with respect and that your workplace is inclusive. If you can, try to host a diversity training session and create a culture where different perspectives are valued. 

3. Lead by Example

Leadership sets the tone for the workplace. Demonstrate integrity, empathy, and professionalism as their leader. When employees see positive behavior modeled by their leaders, they are more likely to follow suit. 

4. Support Mental Health

Now, this one may seem odd, but in fact, more employees are embracing this kind of support. Even as small businesses, it’s important not to overlook the importance of mental health. 

If you can, provide resources like counseling services, stress management workshops, or simple mental health days. Supporting your employees’ mental well-being leads to happier, more productive workers. 

The Final Words

Hiring locally and creating a supportive, non-toxic work environment go hand in hand. If you invest in your community and foster a positive workplace culture, you can attract and retain the best local talent. 

This approach benefits your business all while contributing to the overall well-being of your community. Isn’t that a win-win strategy for everyone involved? 

If you’re serious about your business and need a structured approach to building and managing your company, consider exploring Meriflo Business Academy. We have courses that offer tailored tools and resources designed to streamline your business processes and support your entrepreneurial journey. 

Stay connected with Meriflo for more updates and exclusive content.

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